The client was facing loss of market share due to aggressive competitor strategies based around innovative products. They engaged Arthur D. Little to help improve their innovation performance and develop a new R&D strategy.
We first conducted an in-depth innovation diagnosis using ADL proprietary tools in order to identify weaknesses and improvement areas around innovation practices and culture.
We went on to conduct a strategic analysis of the company’s technology capabilities versus their competitors in order to identify the most attractive technology thrusts. We developed these further into an R&D strategy, including R&D project definition and resource allocation.
Based on our advice the client was able to transform its R&D performance including both the ‘How’ – implementing new R&D practices, competencies and evaluation tools, and the ‘What’ – new R&D programmes to deliver business value.